Flyer printing is one of the cheapest and easiest alternatives you can utilize to extend the scope of your marketing reach. Despite being small, it can hold quite a good amount of information and even give focus for its reader as long as you know which words to put in your flyer to deliver effective messages.
A flyer is a perfect method especially for a small business to make use to its fullest potential. A flyer can be easily distributed in different locations, mailed out, or inserted along with your customer’s purchase. It is very versatile and easy as long as you are willing to do it.
The main attraction and important point of a flyer is its design. You have to make sure that it is printed in full color that attracts the eyes of its readers and is designed with fonts that are interesting yet easy to read. The way you put your words is also an important contributing factor to creating a good flyer.
Here are more detailed tips on designing a flyer you can use for your own Singapore brochures printing.
1. Follow the natural eye flow
Commonly, people read from left to right, starting from the top and going to the bottom. Keep note of this and make sure that your design follows this natural flow for ease of reading. You can add creativity of your own such as making it in a comic panel way but make sure that it doesn’t confuse your readers.
2. Print in a simple and easy to read format
Heavy and laborious texts are tiring to read and usually only make readers avoid reading your flyer. Do not put a sentence too long in your flyer and utilize bullet points and numberings. It is simpler and aesthetically better to read, also makes it easier for readers to find the point of your flyer.
3. Insert graphics and illustrations
Make up some space for some eye-catching graphics and illustrations, such as the back side of the paper. While it is not common for a flyer to be printed on both sides, there is no rule that says you can’t. Colors and images that work together can really help in attracting the eyes and increase your potential customers’ interest.
4. Do not overlap text and illustrations
Adding graphics to your flyer may help in making it stand out more and increase the possibility of getting read, but you must be careful not to place your text over illustration with colors that make it difficult for readers to read, such as placing dark colored text over dark-colored print. A pleasant contrast in color must be kept to help the eyes isolate the lines and forms of the text from the background graphic.
5. Come up with an interesting headline
Put a hard to resist offer or catchy words as the main attraction point on your flyer. Make it convincing as customers are always seeking ways to improve their lives and will take the chance to if any. If you start with an interesting offer as a headline, it will most likely grab the attention of your customers.
6. Don’t forget to put your business information
What is the point of catching the attention of your customers and convincing them to buy your products or use your service if they cannot contact your shop? Remember to give the contact information of your business such as your website, your telephone number, and address they can access should they need you in the future. Make sure to let them know that they can find more information on your website as they can only be provided with limited information on your flyer. This will encourage the sales and make you look more convincing toward your customers.