Name card is very important especially if you are a professional, such as a business owner. With a properly designed name card, you can win the trust of your recipients and convince them into becoming your customers because a name card can help you create the impression that you want toward your target audience. That is why the design of a name card is very important in creating that good first impression.
A name card introduces the company, business, product, or service as it gets handed. Nowadays, name cards are not only beneficial for giving out contact information, but it turns to be a multi-tasking tool that can also help you market what you have to offer.
Here are several designing and printing tips for great looking name cards.
1. Details of Information
Before you go into the designing process, you have to first think about what information you want to put in your name card. Since a name card only has limited space, you can’t include all the information in detail. Modern name cards usually include name, company logo, job position, e-mail, mobile number, e-mail address, as well as the website as the essential information.
2. Choose Style
Name cards are preferably plain and simple, although some others come with bright colors. There is no right and wrong when it comes to choosing a name card style. However, you have to make sure that it matches your brand identity better. Also, watch out not to use too many colors because it makes the name card looks cluttered and confusing.
3. Special Finishes
Adding finishes to make your name card look more premium and elegant is a good strategy. Find a quality finish so that your name card can stand out among the stack of other name cars, especially your competitor. Try to consider spot-UV, metallic inks, foil blocking, embossing, and other finishes available to create a great visual. Remember not to overdo it and make sure that the chosen finish suits the theme or the style that you go for. Special finishes will take more time to complete compared to express name card printing using digital print machines.
4. 3D Effect
Have fun with the design and printing process and try to make your name card look like the text or image on the surface is elevated. It will make the name card look more unique and interesting. Not only that, but your name card will also come off as stylish and elegant as well. With this, you can create a stronger first impression and one that lasts, too.
5. Avoid Printing Mistakes
These mistakes are quite common and must be avoided at all costs. First of all, many people design their name cards with borders. While it looks good on the design, it may not come out that way upon printing because it is difficult to get the four sides right. There might be some misalignment during the trimming process of your name card. Also, remember to include the bleed area around the sides of your name card to create a more uniform batch of name cards that is free of errors.