A pull up banner needs to have enough impact on people so that you can convince them to listen and learn more about what you are offering in your marketing campaign. The more they are interested, the higher the chance that they will be willing to try out your product or service.
Of course, before it can create that strong and positive impression, a pull up banner in Singapore needs to firstly be interesting first. It needs to be able to catch people’s attention and draw them in. This can be achieved by having a good pull up banner design. A design determines the effectiveness and power or impact that a pull up banner holds.
Below you will find a number of tips to make a good pull up banner design.
1. Use interesting colors
Colors that are vivid and bright are great choices for the design of your pull up banner. These kinds of colors really stand out among the crowd and it can really catch people’s attention. Commonly, the more saturated the color is, the nicer it is. Although, remember not to overdo it. Remember to also choose colors that can best represent your company or your brand so that people can easily associate the colors with your identity.
To make your pull up banner look more enticing, you can surely insert images that are relevant to the theme of your marketing efforts. The most common mistake that a lot of people still do is not using images that are of high quality. The images that are used for any printing goods must be of at least 300 dpi to make sure that they won’t get pixelated or stretched once they get printed. If you end up with low quality images, no matter how good you design your banner, it will still look cheap and unpleasant. So be really careful and make sure that the images of your choice have the right resolution before you hand in your design to the printing service.
Choose fonts that are common, simple, and easy to read. If you use fonts that are heavily stylized, most likely it will only make it difficult for people to read the sentence. In some cases, people read some words in a different way that is misleading. Thus, this must be avoided at all costs.
A good banner that is effective is easy to read, and the ease of reading does not only rely on the choice of fonts. Keeping a good flow of the banner is also important. Make sure that the displayed information follows the rule of left to right and top to bottom. Put information according to that rule so you can be sure that people are reading the information in the right direction, minimizing confusion and discouragement from reading the whole banner.
Another thing that you can do to make sure that the information on the banner is delivered effectively is by conveying them in simple points with words that are easy to understand. This way, people won’t have to work their brains extra hard to get what you mean.