A poster printing is one of the best tools that you can choose to deliver information in an interesting way, especially if you are trying to emphasize the visuals or aesthetics. With images, it is more likely that people will be interested in your promotional message because images or graphics are easier to understand. A poster still does include texts, however, it is to be kept minimum to maintain its efficiency. Overall, a poster is a great tool to help you advertise and promote effectively without requiring you to spend too much money on it.
Since the visuals of a poster are one of the most important aspects of it, the designing process becomes very important. You have to make sure that you can create an interesting design and deliver as clearly as possible with minimum texts that may only confuse the reader.
Here are a few tips so you can design better posters for any purposes.
1. Idea brainstorming
First thing first, you have to decide the kind of aesthetic that you are aiming to design for your poster printing. Since it needs to communicate the promotional message effectively, the design layout must accommodate the content of your message well without making it look overwhelming. Most importantly, there should be a certain theme to stick with throughout the layout of your poster. You can’t just pick any theme. The theme of your poster must represent your brand and what is being marketed or advertised. It is good to try to come up with several different ideas first before narrowing down which one is the best suited for your campaign.
2. Keep it simple
As mentioned before, the content of a poster is as important as the design layout and images. A poster can only deliver the message well and effectively with well planned copywriting that can truly grab people’s attention. You may think that you need to include as much information as possible regarding what you are promoting, but in actuality, you have to avoid this because by inserting too much information may get people confused, and it will surely clutter the design of the poster. Only put the most relevant information that is necessary, and try to deliver them in simple points that are easy to grasp.
3. Interesting headline
There is a main focus that you need to maintain as an important focal point of your design. This is the part that is commonly used to catch your target audience’s attention. It is called the headline, which is the sentence that embodies the main idea of the poster printing. This part preferably comes in bold and a large font that stands out compared to other texts in the poster. This part should be able to convince your audience to read the entirety of your poster.
4. Call to action
A call to action sentence refers to the phrase that invites people to take any action or do something. This sentence is usually put on the bottom part of your poster printing in Singapore since it usually provides information on how people can contact you in case they are interested. A phrase of a call to action can be something like an invitation to visit your event, join your organization, call you, buy your product or try your service.