Hiring a public relation (PR) service for your company is one of the essential things if you wish to gain more connection with other businesses as well as engagement with potential customers. If you are new to this, there are several things that require your understanding regarding PR that will save you from disappointment and enable you to get the most out of PR. Even though your hired PR agency in Indonesia will do the job for you, this knowledge may benefit you in creating good teamwork with the agency.
1. Conduct Research About Public Relations
Prior to the decision of hiring PR and setting up the first meeting with the agency, it is essential for you to have a good understanding of what PR is. Although you don’t usually get a definite answer, PR generally works around creating a positive public image through communication via various media. PR will even advertise through TV, billboards, and others if it’s what your company needs. PR will help you get engaged with the right people for your business.
2. Public relation is difficult to measure
In the PR industry, it is quite tricky to put a finger on how much or what kind of return of investment clients can get. It is rather arbitrary since PR is not easy to measure. Usually, PR agencies have PR SEO can measure spikes in sales and such, but other aspects such as brand awareness, positive brand perception, and improved reputations cannot be measured that easy especially in numbers. They are intangible and can only be judged by how satisfactory the result is to the client. But it is guaranteed that PR will always work hard to achieve a positive consumer perception, build brand awareness, and create the best reputation of your company possible.
3. Public relation lead time
Understand that PR works in a different nature compared to marketing or advertising. You would most likely hire a PR for the launch of a campaign or product, and the preparation for this cannot be done overnight. You must take note to hire PR months prior and give them the optimal time to work on your project as they have lead time in their execution. You won’t get an immediate result because some procedures may take time. For example, if you advertise through weekly magazines or online sites, they usually take 2 to 4 weeks time until you can see the result. PR will attempt to find the best contact that might be able to speed up the process, but you must be patient and put some trust in your PR agents.
4. Public relation is a long term investment
Garnering publicity ideally takes a long time. It might take months and even years, and continuous publicity is important. Surely there are methods that will get you overnight publicity, such as short campaigns. But these types of campaigns will usually die down quickly in excitement and won’t leave a long-term impression for your potential customers. Keep in mind that PR is a long term investment, give it some time to prove its worth to your company and brand.
Mandreel, a PR agency based mainly in Singapore, Malaysia, and Indonesia, will be able to cooperate with your company and give the best satisfactory service regarding public relation, digital marketing, advertising, and digital marketing and guide you through the procedures, focusing on the growth of your company.